An illustration with black abstract shapes resembling a person holding a smartphone to their ear, with text promoting zero cocoa, zero waste, upcycled chocolate, and a happy planet, in a minimalist style with black and white colors and small red emphasis on "chocolate reimagined."
A promotional advertisement for upcycled chocolate, featuring a chocolate-covered ice cream bar with a portion of vanilla ice cream. The text reads 'zero cocoa, zero waste, upcycled chocolate alternative, chocolate reimagined, upcycling just got a whole lot sweeter,' with the website address endlessfoodco.com.
Silhouette of a woman holding a mug, with text promoting zero cocoa, zero waste, and upcycled chocolate alternatives, along with the phrase 'Bite into sustainability' and website 'endlessfoodco.com'.
Cover page of a design project with the title 'THC (This Isn’t Chocolate)' in large white text on a black background. Smaller text at the bottom mentions 'DIS Copenhagen Graphic Design Faculty: Christoffer Bilsø Visual Identity Maya Baumann'.
Text discussing deforestation, rising costs and cravings, unhealthy ingredients, and high CO2 emissions related to cocoa production.
A webpage from Endless Food Co. discussing their innovative upcycling of spent beer grain into chocolate, focusing on sustainable food production and future plans to disrupt the food chain for sweet treats, created by Michelins chefs.
Slide titled 'THIC (This Isn’t Chocolate)' discussing brand issues, misinterpretation, consumer perception, brand alignment, acronym issues, and consumer connection with black background and white text, with an orange arrow pointing to 'Brand Alignme
Comparison of food professionals and urban millennial consumers, highlighting differences in food preferences, values, and marketing perceptions.
A diagram comparing the current color universe with Thicc, featuring three color squares: orange, blue, and black, labeled 'Current color universe' and 'THIC'.
A promotional image featuring black and white logos of various chocolate brands, including Hi, Tony's Chocolonely, the others are partially visible, and a large bold text that reads "THIC (This Isn't Chocolate)."
A collage of various magazine covers, artwork, and photographs featuring landscapes, protests, cultural designs, and graphic art.
A black background with white text words: DANCING, COMMUNITY, SHARING, ACTIVISM, LOUD, REUSE, INNOVATION, spaced out irregularly.
Color palette showcasing sky blue, rhubarb, spiced cherry, black, and cream; black abstract drawing of two dogs with tilted heads and ears.
Design logo for Zero Cocoa, a company emphasizing zero cocoa, zero waste, upcycled chocolate alternative, and chocolate reimagined.
Three posters about zero waste and upcycled chocolate hanging on a building with large windows, a wooden and brick wall, and a plants in front, against a blue sky with clouds.
Indoor cafe with promotional posters for zero waste and upcycled chocolate, featuring minimalist black and white illustrations of a robot and a person, surrounded by tables, chairs, and potted plants.
Advertisement for Zeco, an upcycled chocolate alternative. The ad features images of chocolate tarts and a stylized figure sitting, with text promoting sustainability and zero waste in chocolate production.
A promotional poster for Zeco, a zero waste, upcycled chocolate alternative brand. The poster features a picture of a croissant drizzled with chocolate, with the text emphasizing sustainability and zero waste. The right side of the poster contains sl
Display case with various French pastries including croissants, pain au chocolat, and éclairs labeled with prices in kroner, along with a person's hand holding a paper bag with a logo.
Screenshots of Zeco's social media profile and website showcasing sustainable chocolate products and branding.

ZECO [zee-co], a recycled chocolate alternative.

@endlessfoodcompany is a start up based in Copenhagen working to change the system of food creation to empower upcycling. Zero cocoa, zero waste.

Zeco is an environmentally sustainable chocolate alternative, powered by upcycling. Partnering with Michelin restaurants and bakeries around Copenhagen.

Over 70% of the world’s cocoa comes from West Africa, where large forest areas are being cleared. Cocoa production also rivals industrial farming and factory fishing in CO2 emissions (and most of your chocolate is probably made of palm oil, not cocoa..)

This assignment was to re-brand and develop an identity with Endless, while maintaining and matching the Scandinavian design language.

Large outdoor banners advertising zero waste, upcycled chocolate products with a minimalist design featuring black and white illustrations of a happy chocolate character and a person biting into a chocolate bar, set against a backdrop of a modern building with large windows and a wooden exterior, under a partly cloudy sky.

Matching design language to the architectural + interior style of restuarant partners including Noma and Aben Brewery.

Close-up of a croissant drizzled with chocolate and topped with crumbs, part of a promotional image for a zero waste, upcycled chocolate alternative called ZEO. The background is black with the product name and description in white text.
Collection of various colorful posters, artwork, and photographs arranged in a grid. Content includes nature scenes, abstract designs, protest photos, typography, and travel themes.
Indoor seating area with blue framed glass partitions, small round tables, and white chairs; promotional posters for Zero Cocoa chocolate displayed on the walls.
A hand holding a brown paper bag with a maroon hand drawn scandinavian logo on it.
A woman with dark hair wearing a white hoodie with a black graphic of people dancing over and a red drawstring, lifting it to cover her face with her eyes closed, standing against a dark green wall.
Street scene with multi-story buildings, one with a black and white mural of an anthropomorphic animal holding a bottle, and a street lamp overhead.
Person with black hair wearing a white hoodie with a graphic of a robot, standing in front of commercial washing machines in a laundromat.

Process Work

Logo & designed brand palette on different medias.

- Screen-printed hoodie

- Cotton tee

- A digital footprint

- Advertising mockups

Multiple cans of Apollo Chocolager held by a person wearing a black shirt and silver rings.

Brand package & graphic communication concept.

Brand activation for university project, collaboration with Omnipollo brewery.

Black T-shirt with large white text reading "ZÉCO" and smaller text underneath saying "Bite into sustainability." The shirt also has a line drawing of a hand holding a fork with a stylized piece of chocolate or a similar snack, with the website address endlessfoodco.com at the bottom.
A black T-shirt with a small white oval logo reading 'chocolate reimagined' in the center.
Screenshots of ZECO's Instagram profile on the left, displaying their logo, follower count, and posts. On the right, parts of ZECO's website featuring upcycled chocolate treats and digital touchpoints with a focus on sustainability.
Color palette with five colors labeled sky blue, rhubarb, spiced cherry, black, and cream. Black silhouette of a dog with raised paws and a tail, and text showcasing font styles and numbers.
Black downward arrow symbol.
A minimalist illustration of a broken black ring with a white background, with the words 'Zero waste, unmatched taste.' and 'Powered by upcycling.' written on it. A large black text reads 'ZERO' and 'ECO' at the bottom, with the phrase 'Chocolate rei
Silhouette of a person holding a backpack, standing behind a counter with a sign that reads 'ZERO' in red letters.
A bottle of Kahlua coffee liqueur with a background of coffee beans and a white box with the text "From Kegs to Cocoa" and "Zero Waste, Only Taste".
Silhouette of a person sitting and talking on a phone against a black background.
Multiple posters on a weathered wooden board, advertising Zeco chocolate and ice cream treats, situated on a sidewalk near a street with a building in the background.
Elevator button with the words 'ZERO COCOA' above and 'ZERO WASTE' below, indicating a focus on environmentally friendly practices.
An illustration with bold black text that says "ZERO COCOA," and smaller black text reading "ZERO WASTE Made from upcycled ingredients." There are two starburst shapes with the phrases "ZERO PALM OIL" and "ZERO DEFORESTATION." The image also features
Illustration of a beer mug with foam, standing in front of a stylized piano keyboard with black and white keys. Text reads 'Hoppy chocolate, happy planet. Made from upcycled spent beer grain.' A speech bubble states 'Waste not, want choco-lot.' The i
Black and white graphic of a chocolate bar with the text 'Made from upcycled ingredients.' and 'Zero waste, unmatched taste. Chocolate reimagined.' The number 2020 is prominently displayed.
Red graphic of a beer mug with foam, shaped like a beer tap with three arches, and the text 'Hoppy chocolate, happy planet' and 'Made from upcycled spent beet grain'.
Graphic design poster with large, stylized blue text spelling 'ZECO' repeated vertically. Small text at the top reads 'ZERO COCOA' on the left and 'ZERO WASTE' on the right. At the bottom, text states 'UNMATCHED TASTE.' A dark red background enhances
Illustration promoting zero waste and eco-friendly practices with large text 'ZERO' on top, and a stylized white smartwatch outline with the word 'ZERO' in bold black letters on the screen. The background is blue, and at the top, there are texts 'ZER
Large stylized text with a maroon color overlaying a beige background that says "Waste not, want choco-lot" in smaller text at the bottom.
Collage of various images and logos promoting ZECO, an environmentally sustainable chocolate brand made from upcycled brewer's spent grain. Includes text such as "Bite into sustainability," "Waste not, want choco-lot," and close-up photos of chocolat
Collage of various Zecco brand logos, stickers, and packaging, promoting zero waste and chocolate products.
The word "LOVE" is displayed in bold capital letters with a stylized hand reaching out and pointing towards the letter "O".
A stylized illustration of a giraffe with an abstract, minimalist design, advertising Zeco, a zero waste and zero cocoa brand that offers chocolate reimagined with unmatched taste.
Packaging for endless food co, featuring a croissant drizzled with chocolate. The packaging highlights that the product is made without cocoa and from upcycled ingredients, with slogans 'Zero Cocoa,' 'Zero Waste,' and 'No cocoa, no kidding.'
Close-up of a baked good with chocolate drizzle on a parchment paper background, with marketing text for an environmentally sustainable chocolate alternative made from upcycled grain.
Abstract geometric artwork with colored blocks and a red logo in the top left corner that reads 'Zeo'.
Sketches of the word 'Zero' and the number 'Zero' in various styles and sizes, some with annotations and shading.
Sketches of the word 'Zeco' in various styles and fonts, with annotations and notes on design ideas.
Colorful hand-drawn graffiti-style text with the word 'ZENO' in large block letters, surrounded by various smaller sketches and writings in different colors, on a white background.
Hand-drawn notes and sketches about creating animated z-z-z letters, including comments on design elements like stacking, toning down, and movement for animation.
Hand-drawn sketches of the word 'ZERO' in various styles, with definitions and notes about zero, cocoa, waste, recycling, and related concepts.
Handwritten notes on a sheet of paper showing different stylized variations of the name "Zero" including words like "dancing," "sed," and "zero chocolate zero waste."
A black and white silhouette of a person with curly hair, sitting at a desk with a laptop, and a handwritten 20 on the wall.
Aerial view of a jungle and cleared land with a chocolate bar at the bottom. The image contains text that repeats '100% ingredients,' 'upcycled,' and 'zero cocoa zero waste' indicating an eco-friendly, sustainable chocolate product.